Promised Land started out as a fun creative outlet for me about 5 years ago. I started making jewelry hand-crafted to be worn everyday, layered, and loved. Since then, it has grown into an online shop of hand-made goods and fun collaborations with other brands with the same simple intentions: creating hand-crafted pieces that people will receive in the mail and love. For the identity I wanted to create something clean and monochromatic that allowed the the products themselves shine.
KEYWORDS & MOODBOARD
"simple, bold, monochromatic, sans-serif"