Müvment, Inc™, or Müv for short, is an Orange County based company specializing in patient mobility services, namely, mobilizing hospital patients for inter-departmental and other transfers within a hospital. Medical staff are often ill-equipped or not properly trained and can end up injuring themselves or patients. As veterans in the medical fields, the founders of Müv recognized this problem and were passionate about doing something to solve it. Müv is dedicated to consulting, educating, and training hospital and other medical institution staff members in the field of safe patient handling and mobility. For the branding, I wanted to symbolize fluid yet strong movement with a recognizable logo mark that would fit well on the medical scrubs that the Müv staff wear but also feel comfortable within the hospital setting.
KEYWORDS & MOODBOARD
"blue hues, continuous, movement"